First things first: know who your target audience is, and be clear about the image you wish to present to them. Once you know your audience, get their attention. Do not be complacent and wait for them to come to you. Add them on networking sites such as LinkedIn, and get noticed. This will make it easier for you to promote your brand. Make your brand clear, concise and memorable. What aspect of ‘you’ you wish to promote will...
Not relaying contact information-You attend a career fair, or meet an important contact in a café, but you gave no way for them to get in touch with you. Those that do not carry around business cards or who leave contact information offtheir CVs or LinkedIn profiles, are asking for a missed opportunity. Do not make it harder for someone to reach out to you, or else they just will not. If it is too much work to hunt you down, they will not contact you.
Thinking it’s a sales pitch- While having a quick profile of who you are and what you want to do at the ready is good, a scripted speech can be pointed out easily. Authenticity is key here and...
A brand is more than just a logo or name; it is bound with the customers for a lifetime. It is like owning a single idea, concept or feeling in the mind or heart of the customer. Sometimes it is just a thought, an emotion, a phrase, or a word. Whatever it is, you, as a company want to own it in your customers’ minds. Often people start with great ideas about their brand. They make thorough marketing analysis; they have a great product or service to offer, a catchy name, logo, tagline, message etc. But they miss the last steps to get these great ideas about the product or service into the customers’ minds or hearts, and to own them there. Building a marketing toolkit for your brand will make your brand“stay alive”. It might be an e-brochure about the firm, ora one-page “sales sheets” that describes the core services offered or key markets served.
Lately, the marketing toolkit also includes videos. Popular video topics include firm overviews, successful projects or case studies. Offering the key services is also very useful. If prepared...
If you find yourself in a position of a jobseeker, you are suddenly presenting your image to a whole new audience that – unlike your friends and family – does not accept you as you are, but rather measures you by their standards. As intimidating as that may sound, personal branding is not rocket science and you can get it right with just a little effort.
Reflect thoroughly on what you are currently communicating to the potential employers. If you are not self-aware about your personal brand, then do not be surprised if others will misunderstand your message, or not get it altogether.
Personal branding is an outward manifestation of what is going on inside, so it is quite crucial to start by examining yourself – your character, values, passions and aspirations. Are these...
1. Decide and think on how you want people to perceive you:
Before actually going out there and branding yourself, know the key factors you would want to use in your personal page (website/blog/etc.). These factors include photos, words, information and even location, services, and other sort of unique or “different” factors that make people want to try something new.Take time in branding, as competition may be tough and you want to stand out.
2. Build on what you have:
Competition will be tough (depending...
Personal Branding is a subject mentioned in interviews and career fairs, but why is it important? And how can you create or improve yours? Enter your name into a Google search—what comes up? Facebook, Twitter, LinkedIn, blog posts, etc. This is what an employer, customer, or friend sees when they want to find out more about you, and using social media is the easiest way. Improving your personal brand involves building out of all these social media profiles to make you stand out.
Where to Start?
1. Decide how you want to be represented. What are your passions? What industry are you in? What is your dream job? Ask yourself these questions and then make sure all platforms clearly portray these things about you. Create a brand statement that describes who you are and what you are trying to achieve with personal branding. Make it relatable while still being unique to you. You want to connect with others, but standing out is important in making you memorable for customers and employers.
2. Build up your sites. Time to build up your accounts. Look through a competitor's social media or the profile of someone who you look up to and come...
It does not matter whether you are “just” a regular jobseeker or an ambitious startup,you have probably heard about personal branding, and if you dismissed it thinking it is just a shameless self-promotion, maybe that is the reason why you are not quite where you intend to be.
The beauty of personal branding is in the fact that it is not something you have to create from scratch; it is something you already do. The things you are good at, the things you have done, and the reason why you do what you do. When reviewing your personal brand, start with a clear idea about what you want people to believe about you and compare it to what they actually currently believe. You can ask people you know or work with, to name a couple of things that come to mind in association with you, or – yes, I will say it – Google yourself.
If you cannot be found online, you will miss out on opportunities. Develop a solid online presence. You will probably want to start with a LinkedIn profile. Here, your motivation should not be to brag about your accomplishments, it should be to paint a picture...
In an ever growing society where technology plays a vital role in the social dynamics of communication, the concept of personal branding can be viewed in two ways: online branding and offline branding. Creating a strong online presence is important, as most employers will now resort to social media in finding candidates. Social media sites such as Facebook or Twitter are a good way to show your brand with other people. Another social media site is LinkedIn. With over 300 million users, LinkedIn is the largest social media site for professional networking, which makes it...
In the past few years, the term “personal branding” has become much more popular. Google searches of the term have steadily increased, even though people do not often fully understand what a personal brand entails.
Important to note is that the personal brand is not about changing who you are or creating an image to meet someone else's expectations. It is about identifying who you are and which selling points make you stand out from the crowd. People who market their own brand are more likely to be seen as experts in their field, thus receiving job offers at higher levels. Here is how it works:
Before creating and displaying the own brand, thorough self-reflection is necessary. How do you currently project yourself to the outside world? What do you have to offer that you would like others to see? The personal brand can include, for instance, a mission, a niche product or profession, a lifestyle, as well as abilities. It helps to first get a feeling of how one is perceived in the surroundings by asking others directly.
After having gathered a clear picture of the self, the next step is to plan what and who to reach with...
1. Make your personal brand personal.
This might sound obvious but that does not make it any less important. Your personal brand should be true to yourself. You should not build your brand around a fake persona you invented to try to appeal to as many people as possible. Not only would this be exhausting to keep up but people are sure to see through it in the long run. Instead, have an honest think about what kind of person you are. What is your story? What is your passion? What are your traits and values? These things should be reflected in your brand. Not only will they...
An elevator pitch is a short introduction of yourself or your business. It should be to the point and no longer than 30 seconds. Here are some tips to keep in mind when writing your elevator pitch:
1.Keep it short
The idea of an elevator pitch is not to tell your entire story and everything what you are doing. It has to be engaging and raise curiosity among your audience. It gives a glimpse of who you are or what your business is doing. Don’t just say your position or the field you are working in. Tell what makes you different, you unique selling point. The main question your elevator pitch should...
Are you aware that your default LinkedIn headline can be changed?
In fact, LinkedIn sets it as "At" - say for example "Senior Manager at Microsoft". While this conveys a certain message, there is a lot of potential to attract prospective leads to view your profile by making a discrete sales pitch and offering more info about yourself
What your headline should achieve
• Have keywords: Your headline should contain key words that will make you more visible in search items. You could be looked up for a number of reasons - recruiters, potential clients, and people from your company. These keywords will make you more searchable and instantly give others an idea of who you are and what you specialise in.
• Standing out: Often times I found myself looking for leads or wanting to network with people. I'd search for something and an entire list would pop up. What makes someone stand out? Their profile photo and their headline act, together in forming an image to first-time viewers:
For example, if you look at the list below, which headline gives you the most information and entices you to click further?
1. Instructional Marketing Manager at SchoolKeep
Here are 6 steps on how to create an efficient personal brand.
Find your passion
The most important part of creating a personal brand is to figure out your passions and what you would like to be known for. Passion being your foundation, it’s essential that it’s something strong and real. Do not choose a topic just because it is popular. An old Chinese proverb says “Choose a job you love and you will not have to work a day in your life”. If the topic or field that you choose feels like work, than that is not your passion. Creating a successful personal brand on something that does not represent you is impossible.
Know your audience
The success of your personal branding is calculated based on how many people find you inspiring. It is crucial to know their needs and wants to be able to meet them. Connect...
The night before your interview prepare a short story about yourself. This story should cover who you are and why the company should hire you. You need to write about your education, work experiences and which career path you are interested in. Go through what you have written whilst traveling to your appointment. This self-analysis exercise will help you to think about potential questions which could be asked by the interviewer.
I would like to thank you for your great job to make my CV presentable and truly reflecting my knowledge and experience.
With your highly professional advices and support I felt more confident and eventually I got a job.