Tomorrow’s Europe calls for entrepreneurs and enterprising employees who take operating in an international setting as a matter of course. Among students, there is a growing demand for alternatives to the traditional educational model: they opt for small and high quality types of training, in which there is room for self-development, personal attention and guidance.

In response to this trend, New Business School, Amsterdam intends to bring onto the Dutch higher education market a new educational variant for ambitious students: a 3-year international programme of business studies at a private university, with English as the language of instruction. This educational concept will be developed and realised in a partnership with a British university. The curriculum will be based on Anglo-Saxon teaching methods and will lead to the award of an internationally recognised Bachelor of Arts degree.

The objective of New Business School Amsterdam is to educate the Creative and Responsible Business People of tomorrow’s Europe. Its curriculum is only suitable for highly motivated, ambitious students, who are willing to do their utmost. New Business School, Amsterdam is different from other institutions of higher education. The school will be different because creativity, integrity and sustainability in doing business will be the core values of its educational model, and of the design and organisation of the courses.