Wed, 06 May 2026 15:16:11 +0200 Wed, 06 May 2026 15:16:11 +0200 ContentFeeder 2.0

Branding is essential for every company in order to attract new partners, customers and/or candidates. Branding helps build strong and long-term relationships by increasing the brand awareness within the industry. Nowadays, companies try to recruit talents that they can benefit from, including at reduced cost of hire, and with effective results and positive recognition. In fact, there are specific practices of branding that employers can apply to effectively recruit talent.

According to a 2014 research from HR analyst Aptitude Research Partners, 1 in 4 companies are not confident about their employer branding. Employer branding consists of a combination of functional,...]]> Thu, 02 Nov 2017 14:10:41 +0100

Creativity is often associated with artists, musicians, and scientists. It is rarely recognized as belonging to the sphere of everyday life or with work – like being tied to business and economics. However, when defined as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, creativity can easily be applied to most aspects of our lives. There are three main reasons why people are motivated to be creative. The first one is the need for novel, varied, and complex stimulation. The second is the need to communicate ideas and values. And the...]]> Mon, 02 Oct 2017 10:40:10 +0200 Diversity in the workplace is about more than hiring employees based on gender, ethnicity, and cultural background. The significant advantage of a diverse workforce comes from talent diversity, which encompasses the various unique skills, perspectives and ideas each employee can offer to a company; not only does this provide a direct benefit to a company itself in terms of productiveness, but also to fellow employees by creating an environment where employees can develop creatively by bringing out each other’s strengths. In other words, a diverse workforce can positively impact the individual talents of each employee, or as Malcolm Forbes puts...]]> Mon, 29 May 2017 12:38:16 +0200 Considering how many companies rely on personality assessment in the hiring process, it might be sensible to stop and think twice about the mechanics behind them and how your employee’s personality really affects your company. For starters, many popular personality tests are based on psychological theories that are almost hundred years old. And while this fact alone does not mean they will not bring any useful information, it might mean they will not bring you the information you were actually looking for.

In the recent years, there have been many researches on the link between personality and work performance. The...]]> Mon, 03 Oct 2016 23:43:58 +0200

Many modern managers want their team to communicate openly for its beneficial effects on learning and performance. Their ambition is supported by findings in business and science. For example, a large study at Google on the effectiveness of their work teams pointed to one critical factor explaining the performance of teams: psychological safety. In high performing teams, the participants equally contributed in conversations and were able to intuit what others were thinking and feeling from non-verbal cues.

So, open communication where people share valid verbal and non-verbal information seems a good idea. Why then, do we often experience situations where...]]> Tue, 06 Sep 2016 09:48:15 +0200 Many of us may have experienced praise after a job well done. Can you remember how you felt afterwards? Were the words more meaningful to you than completing the job? Maybe you were motivated to put in effort for even more success?

It is common knowledge that being praised often makes people feel good. Satisfaction, pleasure, pride and increased feelings of self-esteem are all common reactions to being paid a compliment or receiving positive feedback. This is because these reactions trigger the release of dopamine, a neurotransmitter that helps control the reward and pleasure centres of the brain. As well...]]> Tue, 06 Sep 2016 09:30:50 +0200  

In the current job market, candidates do not have to run after every job opportunity anymore. Strong candidates usually have several options to choose from, and they can go for the easiest approach and accept the most appealing job on offer. It is more important than ever at times like these to engage with candidates and to keep them interested throughout the whole recruitment process, in order not to lose them to competitors.
But the first step is to attract their attention.Already a job description or the first line of approach on, for example, LinkedIn may be crucial to your...]]> Mon, 04 Jul 2016 15:10:49 +0200 Why is it important that your employees are able to shape their own job? To answer this question let’s look at what does usually a good leader want from his or her employees.

If you are a good leader, first of all you want to have happy employees in your company who come to the job with a big smile on their faces and a lot of new ideas. You also want them to be responsible, passionate, well-performing, and critical-thinking. I am sure that there are 1 hundred more skills and abilities you would like your employees to have. However,...]]> Mon, 30 Nov 2015 12:20:36 +0100 Think for a minute. I am sure you can come up with many ways a person can harm a team. There are plenty of examples showing how toxic behaviour can harm our work environments. I still remember, how one group I worked with totally failed because of a lack of cooperation. Another situation from the past was when one team member 'magically' disappeared when our tasks were being divided.

Science calls this counter-productive or antisocial behaviour, which can be seen as parasitism, interpersonal aggression, boastfulness, or the misuse of resources. In more serious cases, you would find cases of stealing...]]> Tue, 03 Nov 2015 10:04:51 +0100 “Alone we can do a little; together we can do so much,” is a famous quote by Helen Keller. Indeed, teamwork is a very important cog in the clockwork of business which helps to accomplish so many objectives that would never have come true by working individually. The main goals of team building are exactly what the word says – to build a great team of employees that can effectively and productively work with each other. Therefore, team building can be seen as an important part of the employee learning and employee development. So, let’s look more closely at why...]]> Tue, 03 Nov 2015 09:36:20 +0100 As European cities continue to internationalize their economies, creative and knowledge-intensive regions throughout Holland are becoming more important to both its national and regional economies. As recently as 2012, TIME Magazine stated that the international orientation of European economies has helped them stay important in the expanded worldview taken by most international businesses, workers, and investors.

It’s estimated that The Netherlands will need over 600,000 international workers by 2050 to survive in a more globalized economy. As a result, large cities like Amsterdam, Rotterdam, Den Haag, Utrecht and Eindhoven will need to strengthen their links to creative-knowledge talent around the...]]> Wed, 05 Aug 2015 12:11:11 +0200