Area Sales Manager

Description Area Sales Manager

For our client, a key player in the polyester chemistry and composite industry, we are looking for a Technical Area Sales Manager for Belgium and Luxembourg.

As Area Sales Manager you are responsible for :

  • Increasing and defending customer profitability and sales volumes in your sales area
  • Building customer relations and providing technical service
  • Identifying new sales opportunities
  • Orchestrating multifunctional resources internally and externally


  • Promote and sell full product range and services of one stop shopping
  • Optimizing entrepreneurial result in the defined geographical area.
  • Execute the defined SHE and Quality Policies for Commercial sales roles
  • Define and propose sales budget and achieve agreed sales budget
  • Optimize area potential and actively research for new customers/applications
  • Build and maintain a good relationship with the customer to enable opportunities for extra growth - selling across the product range and ensure retention of customers
  • Ensure that market information is provided to Telesales, Purchasing and others
  • Develop action plans, agree allocation of tasks and regularly review area performance
  • Provide customer with technical support within defined limits in exchange for sales
  • Identify trends, threats and opportunities in the market place including monitoring competitor activity
  • Propose new products to Management
  • Co-ordinate activities with Technical service management of suppliers
  • Ensure product knowledge is up to date, participate in defined product promotions
  • Actively participate in training and act as a trainer (products) to internal staff
  • Act as a ‘expert’ in defined expertise areas e.g. Hand layup and demonstrate products/applications to customers
  • Proactively visit and communicate with customers and prospects on a regular basis
  • Analyze customer buying patterns
  • Maintain a close link with credit control, recommend trading limits and aid in collection of overdue outstandings.
  • Resolve customer complaint handling for customers and take corrective commercial settlement with customers within defined limits.
  • Comply with company Values, “People, Planet, Profit”, HR policies, minimum requirements and guidelines.
  • Actively coach and develop team members
  • Actively participate in regional initiatives related to the industry, such as tradeshows, platforms and networking opportunities.

Requirements Area Sales Manager


  • Bachelor degree preferably in a Technical or Commercial discipline
  • 3-5 years of experience either in Polyester/Composite technology related industries or in a Technical
  • commercial role.
  • A drive for new business development and commercial orientation is a must.
  • Mother tongue in either Dutch or French. Very good Dutch, French and English skills are essential to
  • communicate to the customers and within the organization.
  • Good team player personality, positive working attitude and a high service orientation
  • Able and willing to travel locally and visit customers approximately 80% of the time.

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Area Sales Manager