Are you aware that your default LinkedIn headline can be changed?
In fact, LinkedIn sets it as "At" - say for example "Senior Manager at Microsoft". While this conveys a certain message, there is a lot of potential to attract prospective leads to view your profile by making a discrete sales pitch and offering more info about yourself
What your headline should achieve
• Have keywords: Your headline should contain key words that will make you more visible in search items. You could be looked up for a number of reasons - recruiters, potential clients, and people from your company. These keywords will make you more searchable and instantly give others an idea of who you are and what you specialise in.
• Standing out: Often times I found myself looking for leads or wanting to network with people. I'd search for something and an entire list would pop up. What makes someone stand out? Their profile photo and their headline act, together in forming an image to first-time viewers:
For example, if you look at the list below, which headline gives you the most information and entices you to click further?
1. Instructional Marketing Manager at SchoolKeep
2. Account Management | e-learning | SaaS | online employee training | building strong client relationships
3. Digital Project Manager at Pearson Education Canada
For me it’s clearly option #2.
Consider tweaking it this way:
• List your specialties: Remember those key words I mentioned? Use them. Use 3 key elements to your job role
“Recruiting for Apple – Imaging Science, Computer Vision, Machine Learning, Security & iOS/OS X Objective C”
• List your different occupations/passions: Don't be shy to express who you are and what you're passionate about.
“Entrepreneur | Investor | Social Media Marketing | Author | Speaker | Empowerment Coach”
• State what you're looking for / your Mantra: This can include examples such as "Looking to recruit developer for…", "Hiring Financial Analyst specializing in…", or it can simply be your motto or your company's: “I create media that makes your life easier”
Whatever you choose to put in your headline, I urge you: be fun, make it appealing and ask yourself what would attract your target audience to your profile.
The LinkedIn sales pitch you are probably not aware of
For an expat moving to the Netherlands, getting the right direction is very important. It's important that one knows which steps and direction to take. Linda is an exceptionally talent counselor, her advice has helped me land a job within a week of coming to the Netherlands. I am grateful for her mentoring and look forward to a great working relationship in the future.
Dr. Hrishiraj S
Clinical Research & Affairs Manager
I approached Linda via TogetherAbroad for outplacement services in order to transition to a new career role. Throughout a time period encompassing several months, Linda provided expert advice on personal branding including developing a top-notch, market-aware CV, highly tailored job applications, and approach strategies with potential employers in the Netherlands. Furthermore, I found Linda to be highly knowledgeable in key related fields such as recruitment strategy, immigration law, contracts, labor agreements, and (un)employment benefits. Last, but not least, Linda is a great person with a lot of empathy for her clients, and it was a pleasure to work with her. I would recommend her to anyone who needs professional help with transitioning to a new career.
Linda is a big mind. She thinks about things that the rest normally overlook. The insight she has about the dutch job market can only be achieved through years of experience and persistence.
Her business savvy is complemented by her mastery of understanding the client's needs and requirements. For my career I could say, she was the “Mary Poppins”, who guided me through thick and thin and helped me to land a career in the Netherlands