The Digital to the Physical: Bringing Your Personal Brand to Life * Personal Branding

Together Abroad19-04-2017 2:56 PM
Building your online presence is no easy task – first you undertake the soul-searching trip to the best of your skills and characteristics, then you have to carefully synthesize the outcome into a mind-blowing, knocking-all-socks-off pieces of texts, all while cautiously balancing between the creative and the appropriate. And still, if you fail to live what you preach, you will be dismissed as a fraud in a heartbeat. Harmonizing the image you present online with your offline persona is a crucial part of your personal branding – simply because we (still) live most of our lives offline.

Get Going and Stay Focused

After you have identified your objectives and the image you want to project, start moving towards it. Take charge of your personal brand and make sure you are operating with intent. If you find yourself feeling disengaged and unmotivated, it may be because you forgot to focus on the goal behind your pursuits. Why are you doing what you are doing? What do you want to achieve? Is doing what you are doing helping you achieve it? These checkpoints can help you stay focused and eliminate counterproductive behaviour. Learn to look for constructive feedback about how your actions...
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Together Abroad16-03-2017 12:16 PM
The startup community in the Netherlands has been growing continuously for the past few years and has become extremely well-known. It has become so prominent that the country is now giving out new visas allowing entrepreneurs to pursue their young companies in an effort to make The Netherlands, Europe’s best startup location. Working for a startup can either be the best opportunity or the worst nightmare for an employee, depending on personality and goals.

There are advantages for seeking out employment with companies like this. While, salary might not look as nice as it does at the larger corporations, perks at startup companies are usually abundant. Small companies usually offer work from home days, free lunches, and/or stock options in lieu of a large salary package. Additionally, the small workforce of a startup means more opportunity to shine, especially if you are new. You will not find fifteen other marketing associates all vying for the same project. As a new employee, you can walk in and take over projects that may not even be in your department. If you value flexibility and opportunity, a startup may be the best type of company for you.

With advantages, of course come disadvantages....
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Together Abroad29-01-2017 11:56 PM
In an increasingly competitive job market, it is important to stand out from the crowd and be noticed by recruiters. We all know the meaning of the term ‘brand’ and how effective it can be in a company’s reputation. Names such as Apple, Sony or Nike are immediately identifiable and carry with them in some sense a promise of product quality and consumer expectation. The same is true of personal brands. Prospective employees are selling a ‘product’ (themselves) to a ‘consumer’ (the company). Having a good brand gives you the cutting edge in job interviews, and prepares you to answer the dreaded question, “tell me a bit about yourself”. Below are some useful tips on how to build your personal brand.

First things first: know who your target audience is, and be clear about the image you wish to present to them. Once you know your audience, get their attention. Do not be complacent and wait for them to come to you. Add them on networking sites such as LinkedIn, and get noticed. This will make it easier for you to promote your brand. Make your brand clear, concise and memorable. What aspect of ‘you’ you wish to promote will...
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Together Abroad12-12-2016 10:31 AM
So much time is spenttailoring our Facebook and Instagram accounts with the perfect descriptions, favorite quotes, and best filters for our pictures. Yet we rarely put as much emphasis on tailoring our personal brands for employment.Which picture to post on Facebook is seldom thought of twice, but when it comes to representing ourselves in the professional field, most candidates are lost. There are some common mistakes made by candidates when creating or sustaining their personal brand.

Not relaying contact information-You attend a career fair, or meet an important contact in a café, but you gave no way for them to get in touch with you. Those that do not carry around business cards or who leave contact information offtheir CVs or LinkedIn profiles, are asking for a missed opportunity. Do not make it harder for someone to reach out to you, or else they just will not. If it is too much work to hunt you down, they will not contact you.

Thinking it’s a sales pitch- While having a quick profile of who you are and what you want to do at the ready is good, a scripted speech can be pointed out easily. Authenticity is key here and...
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Together abroad31-10-2016 8:27 PM
Because markets nowadays are very competitive, branding is at its highest priority for companies of all sizes.
A brand is more than just a logo or name; it is bound with the customers for a lifetime. It is like owning a single idea, concept or feeling in the mind or heart of the customer. Sometimes it is just a thought, an emotion, a phrase, or a word. Whatever it is, you, as a company want to own it in your customers’ minds.  Often people start with great ideas about their brand. They make thorough marketing analysis; they have a great product or service to offer, a catchy name, logo, tagline, message etc. But they miss the last steps to get these great ideas about the product or service into the customers’ minds or hearts, and to own them there. Building a marketing toolkit for your brand will make your brand“stay alive”. It might be an e-brochure about the firm, ora one-page “sales sheets” that describes the core services offered or key markets served.
Lately, the marketing toolkit also includes videos. Popular video topics include firm overviews, successful projects or case studies. Offering the key services is also very useful. If prepared...
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Together Abroad26-09-2016 1:33 PM

Maybe you did not build it consciously, but let me assure you – you do have a personal brand already. Even if you have no Facebook, Twitter, LinkedIn, etc. account (I hope you do, though). It is the way you communicate with people, the way you talk and walk and dress and express your attitudes to just about everything, that is part of your personal brand.

If you find yourself in a position of a jobseeker, you are suddenly presenting your image to a whole new audience that – unlike your friends and family – does not accept you as you are, but rather measures you by their standards. As intimidating as that may sound, personal branding is not rocket science and you can get it right with just a little effort.

Reflect thoroughly on what you are currently communicating to the potential employers. If you are not self-aware about your personal brand, then do not be surprised if others will misunderstand your message, or not get it altogether.

Personal branding is an outward manifestation of what is going on inside, so it is quite crucial to start by examining yourself – your character, values, passions and aspirations. Are these...
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Together Abroad22-08-2016 10:29 AM
“Trust” is a keyword when it comes to finding the right person for a job. In a world where the internet plays a significant role in finding that “go to person”, it is very important to establish a strong image for others to see so that they could really trust somebody. Not only does it help others in giving them reasons to hire or work with you, but it also gives you authority and a better view of offers in the particular field. Getting the attention of potential clients is one thing, but making sure they stay interested is another. Here are some tips on how you can establish yourself as this “go to person”.

1. Decide and think on how you want people to perceive you:

Before actually going out there and branding yourself, know the key factors you would want to use in your personal page (website/blog/etc.). These factors include photos, words, information and even location, services, and other sort of unique or “different” factors that make people want to try something new.Take time in branding, as competition may be tough and you want to stand out.

2. Build on what you have:

Competition will be tough (depending...
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Together Abroad11-07-2016 12:02 PM

Personal Branding is a subject mentioned in interviews and career fairs, but why is it important? And how can you create or improve yours? Enter your name into a Google search—what comes up? Facebook, Twitter, LinkedIn, blog posts, etc. This is what an employer, customer, or friend sees when they want to find out more about you, and using social media is the easiest way. Improving your personal brand involves building out of all these social media profiles to make you stand out.

Where to Start?

1. Decide how you want to be represented. What are your passions? What industry are you in? What is your dream job? Ask yourself these questions and then make sure all platforms clearly portray these things about you. Create a brand statement that describes who you are and what you are trying to achieve with personal branding. Make it relatable while still being unique to you. You want to connect with others, but standing out is important in making you memorable for customers and employers.
2. Build up your sites. Time to build up your accounts. Look through a competitor's social media or the profile of someone who you look up to and come...
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Together Abroad27-06-2016 1:35 PM

It does not matter whether you are “just” a regular jobseeker or an ambitious startup,you have probably heard about personal branding, and if you dismissed it thinking it is just a shameless self-promotion, maybe that is the reason why you are not quite where you intend to be.

The beauty of personal branding is in the fact that it is not something you have to create from scratch; it is something you already do. The things you are good at, the things you have done, and the reason why you do what you do. When reviewing your personal brand, start with a clear idea about what you want people to believe about you and compare it to what they actually currently believe. You can ask people you know or work with, to name a couple of things that come to mind in association with you, or – yes, I will say it – Google yourself.

If you cannot be found online, you will miss out on opportunities. Develop a solid online presence. You will probably want to start with a LinkedIn profile. Here, your motivation should not be to brag about your accomplishments, it should be to paint a picture...
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Together Abroad09-05-2016 10:32 AM
Personal branding is the whole sequence of showing what you want to accomplish, how you want to market yourself to other people, and the overall impression of who you are as an individual. Networking is considered to be one of the most essential yet usually underestimated concept when it comes to personal branding. According to BH Careers International, 80% of available jobs are never really advertised, and over half of all the employees receive jobs through networking. Networking is a strategy which not only creates a chance of lasting relationships with people, but it also opens doors to different opportunities in finding a suitable workplace.

In an ever growing society where technology plays a vital role in the social dynamics of communication, the concept of personal branding can be viewed in two ways: online branding and offline branding. Creating a strong online presence is important, as most employers will now resort to social media in finding candidates. Social media sites such as Facebook or Twitter are a good way to show your brand with other people. Another social media site is LinkedIn. With over 300 million users, LinkedIn is the largest social media site for professional networking, which makes it...
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Dorothea Schweinefuß04-04-2016 9:44 AM

In the past few years, the term “personal branding” has become much more popular. Google searches of the term have steadily increased, even though people do not often fully understand what a personal brand entails.

Important to note is that the personal brand is not about changing who you are or creating an image to meet someone else's expectations. It is about identifying who you are and which selling points make you stand out from the crowd. People who market their own brand are more likely to be seen as experts in their field, thus receiving job offers at higher levels. Here is how it works:

Before creating and displaying the own brand, thorough self-reflection is necessary. How do you currently project yourself to the outside world? What do you have to offer that you would like others to see? The personal brand can include, for instance, a mission, a niche product or profession, a lifestyle, as well as abilities. It helps to first get a feeling of how one is perceived in the surroundings by asking others directly.

After having gathered a clear picture of the self, the next step is to plan what and who to reach with...
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Together Abroad11-02-2016 10:01 AM
The first thing to realise about your personal brand is that you already have one. Google yourself now. The results that show up? That is your personal brand. All those social media accounts and online activities that have your name attached to them create an impression of who you are, whether you want them to or not. Therefore, it is more useful to think in terms of managing your image rather than creating one. This article will cover the initial steps you need to take in order to start managing your brand.

1. Make your personal brand personal.
This might sound obvious but that does not make it any less important. Your personal brand should be true to yourself. You should not build your brand around a fake persona you invented to try to appeal to as many people as possible. Not only would this be exhausting to keep up but people are sure to see through it in the long run. Instead, have an honest think about what kind of person you are. What is your story? What is your passion? What are your traits and values? These things should be reflected in your brand. Not only will they...
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Together Abroad31-08-2015 10:29 AM
Albert Einstein once said „If you can’t explain it simply, you don’t understand it well enough”. I believe that an elevator pitch shows just that. How good you know yourself/ your business and what you want. Simple. To the point. No one wants to hire or do business with someone who can’t explain themselves simply. Better said, no one wants to hire or do business with someone who doesn’t know what they are all about or what they want. No one wants someone who has a poor elevator pitch.

An elevator pitch is a short introduction of yourself or your business. It should be to the point and no longer than 30 seconds. Here are some tips to keep in mind when writing your elevator pitch:

1.Keep it short

The idea of an elevator pitch is not to tell your entire story and everything what you are doing. It has to be engaging and raise curiosity among your audience. It gives a glimpse of who you are or what your business is doing. Don’t just say your position or the field you are working in. Tell what makes you different, you unique selling point. The main question your elevator pitch should...
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Together Abroad08-06-2015 10:58 AM

Are you aware that your default LinkedIn headline can be changed?

In fact, LinkedIn sets it as "At" - say for example "Senior Manager at Microsoft". While this conveys a certain message, there is a lot of potential to attract prospective leads to view your profile by making a discrete sales pitch and offering more info about yourself

What your headline should achieve
• Have keywords: Your headline should contain key words that will make you more visible in search items. You could be looked up for a number of reasons - recruiters, potential clients, and people from your company. These keywords will make you more searchable and instantly give others an idea of who you are and what you specialise in.
• Standing out: Often times I found myself looking for leads or wanting to network with people. I'd search for something and an entire list would pop up. What makes someone stand out? Their profile photo and their headline act, together in forming an image to first-time viewers:

For example, if you look at the list below, which headline gives you the most information and entices you to click further?
1. Instructional Marketing Manager at SchoolKeep
2. Account...
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Together Abroad01-06-2015 4:12 PM
Personal branding is not hype or a trend; it is something that stays with you forever. It reflects your differentiation because it’s your OWN, it’s who you are. Developed or not, personal branding is the way you are perceived. Invest time and create a perception that will make others invest in you

Here are 6 steps on how to create an efficient personal brand.

Find your passion
The most important part of creating a personal brand is to figure out your passions and what you would like to be known for. Passion being your foundation, it’s essential that it’s something strong and real. Do not choose a topic just because it is popular. An old Chinese proverb says “Choose a job you love and you will not have to work a day in your life”. If the topic or field that you choose feels like work, than that is not your passion. Creating a successful personal brand on something that does not represent you is impossible.

Know your audience
The success of your personal branding is calculated based on how many people find you inspiring. It is crucial to know their needs and wants to be able to meet them. Connect...
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Together Abroad28-01-2015 3:58 PM

The night before your interview prepare a short story about yourself. This story should cover who you are and why the company should hire you. You need to write about your education, work experiences and which career path you are interested in. Go through what you have written whilst traveling to your appointment. This self-analysis exercise will help you to think about potential questions which could be asked by the interviewer.
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It has been a long journey since I arrived in The Netherlands, and I want to thank you for being available to receive me, believing in my profile and thank you for all your support, and I express my wish to keep our contact. I followed all your guidelines and recommendations, and I succeeded! Thank you for your best attention, let's keep in touch

Helder Costa

I would like to thank you for your great job to make my CV presentable and truly reflecting my knowledge and experience.
With your highly professional advices and support I felt more confident and eventually I got a job.

Tanya Pelser

Thank you to both yourself and Irina for a great workshop this morning, it was refreshing to hear some really basic ideas for the Dutch employment search which I'm sure will help start everyone off on a new career path! I will definitely be using the services of Together Abroad and one of my first actions is to revise my CV and submit this for a review.

James Stopford