Nowadays, the proper construction of the online professional persona is significantly crucial for job seekers, as most companies and recruiters use professional platforms, and especially LinkedIn, to find the best candidates. Thus, people who want to find a job online join LinkedIn, try to create effective online profiles, build a circle of business contacts, and market themselves.
If you fit this category, then let us see how to best present your online profile.
1. Picture, Headline and Summary
To begin with, a LinkedIn profile has a specific structure that resembles a traditional resume, starting with a single (formal) photograph of a user as an “eye-catcher”, that aims to promote your professional persona and to create an impression of being conscientious. In fact, a LinkedIn profile with a picture is viewed 14 times more. To that extent, it is advised to put a professional image, which also reflects your personality as much as a photo can do.
Next to the photo there is space for your name and working area or job title. In that section, it is suggested to put the right information to improve your chances of being found, by thinking about what key words people will use to...