Starting Your Company Brand in The Netherlands Enterpreneurs Say

Together Abroad19-05-2016 12:33 PM

If you are thinking about starting a company in the Netherlands, one of the first steps is checking that the proposed name or logo is unique, and can be protected from copycats. Your company brand will be distinguished by a word called a trademark (e.g. “Unilever” or “Heineken” – two world renowned Dutch trademarks). Even certain colours or shapes you create can become your trademarks (like the yellow and red shell from Shell Gasoline), but these will only be protected if they are registered.

After your trademark is registered, no one else can use it without your prior consent. Nor can a company use a name that’s similar to yours if there is a risk of confusing the two trademarks. To protect your trademark in the Netherlands, it must be registered at the Benelux Trademark Office (after which the trademark will be protected throughout the Benelux – Belgium, Netherlands, and Luxemburg). The registration costs €240, takes about four months to complete, and will be valid for a period of 10 years (after which it can be renewed).
If you conduct business outside the Benelux and require trademark protection in other European countries, you will need to register the trademark at...
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van Orsouw21-04-2016 9:51 PM
According to the entrepreneur, investor, online marketing guru and startup enthusiast John Rampton, who was recently named #3 on Top 50 Online Influencers in the World by Entrepreneur Magazine and has been one of the Top 10 Most Influential PPC Experts in the World for the past three years, it is possible to become less stressed if you are following these eight things:

1. Do one thing at a time.
This statement was backed up by relevant research at the Stanford University. The researchers found that “multitaskers were terrible in all three experiments, worst of all the researchers found that when frequent multitaskers attempted to focus on a single task, they used their brains less effectively than non-frequent multitaskers.” Instead of stressing yourself with many things at the same time, focus and finish one thing first, and then move to the next task.

2. Double the estimate of how long anything will take.
Underestimation of the time needed to complete a task brings you unnecessary stress to your life. Instead, you can double the time needed for task completion. For example, if you plan to spend 30 minutes editing an article you just wrote, extend that to an hour, so...
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Together Abroad07-07-2015 12:08 PM
Carol Y. YAO, Project Manager of Jiahe Schengde Dutch team, elaborates on how hard work and team efforts are their main attributes to their journey to success.

Jiahe Shengde Investment Holdings B.V. (Jiahe Shengde B.V.) also known as Guangzhou International Automotive (GIA) is a subsidiary of a Chinese listing company, Guangxi Softto Group Co., Ltd. in China. A company that is strategically involved in the global automotive aftermarket which as well carries out projects regarding several auto parts, accessories trade, exhibition centres, scrapped car dismantling and parts remanufacturing platform which are currently covered in China. The Dutch subsidiary is currently set up specifically for the project in The Hague, which is to ultimately cover the whole European market

What are the services offered to your clients?
Jiahe Schengde is owner of the trade and exhibition centre. Therefore, on one hand we sell and lease showrooms and on the other hand we facilitate the trading business between China and Europe by organizing exhibitions specifically in relation to automotive parts, components and truck parts in aftermarket.

How was the integration of Jiahe Shengde Investements Holding to the Dutch market? And how did you decide on the location for your business?
In the initial stage,...
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Together Abroad28-09-2012 6:56 AM
Jorien van Wezel and Laura Stenacker have a combined 25 years’ experience in the field of multi-lingual recruitment in the Netherlands. With the founding of Wezel & Stenacker Recruitment Services in 2011, they have combined this experience with an extensive network to provide a new approach to recruitment solutions.
In an interview with Together Abroad they spoke about the changes they have witnessed over the years, the challenges of working in today’s turbulent job market and the evolution of the modern candidate.
How has the employment landscape changed for candidates and companies during your time in recruitment?
Laura: When I started in 1986 a physical location was very important. It was a totally different situation than it is now; people would just walk by and register. It was local business. Now we interview candidates at our offices or we go to the candidate’s offices or homes, or we meet them in a café. All recruitment is online and we use social media a lot.
Jorien: In the past your office would be in a shopping area and most candidates and client companies were in the same area. Now we have a broader scope. We deal with companies in Amsterdam, The...
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