Starting Your Company Brand in The Netherlands
If you are thinking about starting a company in the Netherlands, one of the first steps is checking that the proposed name or logo is unique, and can be protected from copycats. Your company brand will be distinguished by a word called a trademark (e.g. “Unilever” or “Heineken” – two world renowned Dutch trademarks). Even certain colours or shapes you create can become your trademarks (like the yellow and red shell from Shell Gasoline), but these will only be protected if they are registered.
After your trademark is registered, no one else can use it without your prior consent. Nor can a company use a name that’s similar to yours if there is a risk of confusing the two trademarks. To protect your trademark in the Netherlands, it must be registered at the Benelux Trademark Office (after which the trademark will be protected throughout the Benelux – Belgium, Netherlands, and Luxemburg). The registration costs €240, takes about four months to complete, and will be valid for a period of 10 years (after which it can be renewed).
If you conduct business outside the Benelux and require trademark protection in other European countries, you will need to register the trademark at...
Eight Ways to Slow Down and De-Stress Your Busy Life
1. Do one thing at a time.
This statement was backed up by relevant research at the Stanford University. The researchers found that “multitaskers were terrible in all three experiments, worst of all the researchers found that when frequent multitaskers attempted to focus on a single task, they used their brains less effectively than non-frequent multitaskers.” Instead of stressing yourself with many things at the same time, focus and finish one thing first, and then move to the next task.
2. Double the estimate of how long anything will take.
Underestimation of the time needed to complete a task brings you unnecessary stress to your life. Instead, you can double the time needed for task completion. For example, if you plan to spend 30 minutes editing an article you just wrote, extend that to an hour, so...
Entrepreneurs Say: Jiahe Shengde Investment Holdings
Jiahe Shengde Investment Holdings B.V. (Jiahe Shengde B.V.) also known as Guangzhou International Automotive (GIA) is a subsidiary of a Chinese listing company, Guangxi Softto Group Co., Ltd. in China. A company that is strategically involved in the global automotive aftermarket which as well carries out projects regarding several auto parts, accessories trade, exhibition centres, scrapped car dismantling and parts remanufacturing platform which are currently covered in China. The Dutch subsidiary is currently set up specifically for the project in The Hague, which is to ultimately cover the whole European market
What are the services offered to your clients?
Jiahe Schengde is owner of the trade and exhibition centre. Therefore, on one hand we sell and lease showrooms and on the other hand we facilitate the trading business between China and Europe by organizing exhibitions specifically in relation to automotive parts, components and truck parts in aftermarket.
How was the integration of Jiahe Shengde Investements Holding to the Dutch market? And how did you decide on the location for your business?
In the initial stage,...
Interview with Jorien van Wezel and Laura Stenacker
In an interview with Together Abroad they spoke about the changes they have witnessed over the years, the challenges of working in today’s turbulent job market and the evolution of the modern candidate.
How has the employment landscape changed for candidates and companies during your time in recruitment?
Laura: When I started in 1986 a physical location was very important. It was a totally different situation than it is now; people would just walk by and register. It was local business. Now we interview candidates at our offices or we go to the candidate’s offices or homes, or we meet them in a café. All recruitment is online and we use social media a lot.
Jorien: In the past your office would be in a shopping area and most candidates and client companies were in the same area. Now we have a broader scope. We deal with companies in Amsterdam, The...
Our Career programs assist you to Get hired
For an expat moving to the Netherlands, getting the right direction is very important. It's important that one knows which steps and direction to take. Linda is an exceptionally talent counselor, her advice has helped me land a job within a week of coming to the Netherlands. I am grateful for her mentoring and look forward to a great working relationship in the future.
Dr. Hrishiraj S | Clinical Research & Affairs Manager
Linda provided expert advice on personal branding including developing a top-notch, market-aware CV, highly tailored job applications, and approach strategies with potential employers in the Netherlands. Furthermore, I found Linda to be highly knowledgeable in key related fields such as recruitment strategy, immigration law, contracts, labor agreements, and (un)employment benefits. I would recommend her to anyone who needs professional help with transitioning to a new career.
A. Aboufirass | Structural Engeer
Linda is a big mind. She thinks about things that the rest normally overlook. The insight she has about the dutch job market can only be achieved through years of experience and persistence.
Her business savvy is complemented by her mastery of understanding the client's needs and requirements. For my career I could say, she was the “Mary Poppins”, who guided me through thick and thin and helped me to land a career in the Netherlands
S. Bhattacharjee | FP&A Manager