The importance of Social Media in Recruitment

By: Together Abroad - Edu Martinez 20-05-2014 7:00 PM
Categories: ** HR daily news, ** HR Trends in Recruitment,
Should a vacancy be filled? Social media is the solution. Many HR professionals and recruiters are struggling in the search of new talent. The U.S. recruitment guru Kevin Wheeler is convinced that social media is the future of recruitment. "The tools may change, but not the concept of social media and the internet to find the right people ".
The first step for HR professionals is therefore, according to Wheeler, that HR professionals know the importance of learning about social media. "However, I see that many HR professionals have cold feet and did not even want to try. Then, it is necessary that HR professionals learn how to use social media step by step. “Just start with Google and then, after time and effort, become an expert in social media. But that is step three. Too many HR professionals are still stuck in the first two steps. "

Facebook and Twitter more interesting than LinkedIn
According to Wheeler LinkedIn is too traditional. “On LinkedIn, you'll find not many graduates or young people. You will find people with a few years of experience, people in their mid-career. With a neat resume. In fact, LinkedIn is a kind of CV online. “However, a HR professional would like to know what someone really did. Wheeler believes that HR professionals better use Facebook and Twitter. He explains why: “These are the social media in which young people are active. You will not find ' credentials ' as on LinkedIn but information about the background of a person, and also its interests. This will allow a HR professional to get a better idea of what kind of person someone is. Suppose you have someone who works as a psychologist, but on Facebook and Twitter just upgrade posts about his hobbies. A HR professional who is looking for a psychologist could know that this person is not the right candidate through Facebook and Twitter. "

Now clear profile on social media
In contrast, a company must use social media on its site in order to hire new employees. “Multinationals like Coca - Cola and Philips have their own Facebook, Twitter and LinkedIn.
“I think that all companies with HR professionals who seek employees do it.”This is not only the presence of social media but also to actively use them.” A HR professional must actively tweet about the opportunities within the company. Wheeler often use the analogy of a gardener. “He must not only plant seeds, but also give them water . That means actively tweeting, but then reacting if necessary. In other terms, you should be engaged. "
Kevin Wheeler calls himself a researcher and author on various HR topics about recruitment and learning & development. Wheeler initially worked in business and established his own company fifteen years ago.
Source: HR Praktijk
This article is restricted. You have to be logged in to be able to add further reactions.

For an expat moving to the Netherlands, getting the right direction is very important. It's important that one knows which steps and direction to take. Linda is an exceptionally talent counselor, her advice has helped me land a job within a week of coming to the Netherlands. I am grateful for her mentoring and look forward to a great working relationship in the future.

Dr. Hrishiraj S | Clinical Research & Affairs Manager

Together Abroad provided expert advice on personal branding including developing a top-notch, market-aware CV, highly tailored job applications, and approach strategies with potential employers in the Netherlands. Furthermore, I found them be highly knowledgeable in key related fields such as recruitment strategy, immigration law, contracts, labor agreements, and (un)employment benefits. I would recommend Together Abroad to anyone who needs professional help with transitioning to a new career.

A. Aboufirass | Structural Engeer

Linda is a big mind. She thinks about things that the rest normally overlook. The insight she has about the dutch job market can only be achieved through years of experience and persistence.

Her business savvy is complemented by her mastery of understanding the client's needs and requirements. For my career I could say, she was the “Mary Poppins”, who guided me through thick and thin and helped me to land a career in the Netherlands

S. Bhattacharjee | FP&A Manager

If you are going to enlist the services of a "Career Coach" look no further. The only person you want in your corner is Linda van Orsouw. As an expat, you absolutely want to work with a highly skilled and knowledgeable professional who knows their way around the Dutch career/employment/job market. Linda assisted me in writing and positioning my CV, helped me organize and prioritize my list of opportunities, coached me through mock interviews and was there when I got offered a senior position only 2 months later. When asked I will only refer to Linda and "Togetherabroad".

Mr. C. Joubert
Lead Workplace Strategy Consultant 

 

New item